Advertising Your Way to Success

One of the most important parts of any business is advertising. It does not matter if you are working online or have a brick and mortar business, without advertising, no one will know about the goods or services you provide in your business. In fact, advertising cost is likely to be one of the most expensive items of your business in its early days when you are trying to draw people to your business. http://ujoinfree.com/?id=28

By investing in advertising for your business, you also invest in future income. Certainly you can use some of the free online advertising methods but you gain more exposure for your business if you invest in some fee based advertising. In fact, some of the fee based classified ads offer many exceptional features compared to the basic features of the free packages. For instances, you may have bold ads, tags to draw people to your advertisement and much more when you pay for your advertisement.

The key to your success is reaching your target audience and you can only do that with effective advertising that is geared toward that target audience. You can pay thousands of dollars for advertising but that will nott mean anything if you do not reach your target audience. For example, if you are a distributor of snow blowers, you do not want to advertise to people in places that never have any snow. Your target audience for this type of product is people in areas where snow is imminent during certain times of the year.

Advertising to Alaska is wise use of your advertising budget while advertising to Hawaii is frivolous and wasteful. An important part of setting up your business is learning your target audience. For some products your target audience may change, especially if you distribute your products internationally. Other countries may be having summer during winter in other places. Its important for you to know these things so you can direct your advertising accordingly. http://biggsmall.com

Some advertising methods are more effective than others, so you want to take the time to find out the most effective methods for your business. For a local business, the most effective method is likely to be newspaper advertising and direct mailing in the form of flyers and mail inserts that advertisers send to households in their areas. For an online business, it is unlikely classified advertisements online will be very effective. http://articlemarketer.com/5554.html

For online businesses, a website that is optimized for SEO is your best tool along with direct emailing to those who have asked for information. In many cases, the method you use is by trial and error, so you want to be prepared to make use of more than one method of advertising. The most expensive form of advertising is probably advertising in the Yellow Pages but if you have a traditional business with a building, it's a very good choice to make.




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6 Ways To Increase Profits On eBay

You may well have been selling on eBay for quite sometime and consider yourself as doing alright but there are ways that you can do better than just alright. Consider using these techniques to raise your profitability on eBay:

1.Choose a niche and stick with it: What is meant by niche is that you market to the same general part of the buying public by offering varying products that will be attractive to the same people. If you sell pots and pans for cooking, you might also offer dinnerware, for example.

2.Use an auction management service or buy auction management software: Be sure that the service or software that you buy supports eBay. This can save you a lot of time and effort.

3.Coordinate your auction ending dates: Try to have all your auctions end on the same day and at about the same time. You can save yourself a lot of time and be better organized with shipping and shipping schedules.

4.Sell it, Ship it: Dont delay shipping items that you have sold. This is another reason to have all your auctions end at about the same time. When people pay for an item, they want it and they want it yesterday. Sixty or seventy percent of your feedback should be comments about prompt shipping.

5.Brand yourself: Use the templates that eBay makes available to make yourself a recognized eBay seller. If you can become recognized by your logo, you will increase your sales.

6.Sell one item at a time on auctions. Lumping a bunch of products together and offering them at auction might seem like a good idea but it has been proven that items that are offered one at the time do considerably better than multiple items bundled together.



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A BA Degree Online

A Bachelor of Arts (BA) degree can open so many doors that will remain firmly closed without one. A BA degree rises the lifetime earning potential of a person by several hundred thousand dollars. A person with only a high school diploma or a GED (General Education Diploma) will usually qualify for entry level positions in a great many fields.

However, with nothing more than a high school diploma or a GED, their hopes for advancing beyond entry level are greatly diminished. The potential earning power of a person who has a high school diploma or a GED is twice as good as it is for those without either. But the earning potential of a person with a BA degree is twice as good as that of those who only have a high school diploma or a GED. Getting a BA degree just makes good financial sense. You will earn twice as much money over your lifetime with a BA degree as you will earn without one.

It all comes down to dollars and cents. The fact is that today a person of any age or background can get a BA degree online. There are no admission requirements to meet and the cost is only a fraction of that required for attending a brick-and-mortar college or university. The progress toward getting a BA degree can be made at each student's own pace. There are not any requirements for how many credit hours must be signed up for in any given period of time.

Online colleges and universities are the same as brick-and-mortar colleges and universities in many ways. They both issue the same kinds of degrees. Federal financial aid is available for students who qualify for it for both and scholarships as well as student loans are available for both.




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3 eBay Success Secrets Revealed

You have probably heard of people who have become multimillionaires overnight be selling stuff on eBay. Well, I am not saying that it never happens but I am saying that it is only half true. There really are many people who have made and continue to make fortunes by selling stuff on eBay, however, not many of them did it overnight, if any.

All, or at least most all, successful sellers on eBay share at least one common trait is that they all work hard. The successful eBay sellers do not dabble in selling on eBay. They devote many hours and lot of effort and energy into creating their success and it doesnt happen over night. It happens after enough elbow grease has been applied. They all put customer care on the top of their lists.

They are well aware that eBay is much like a small town with a well functioning grapevine. All of the really successful eBay sellers make full use of the reports that eBay offers. Ebay doesnt make a big deal out of these reports but they are right there under all of our proverbial noses. Oh, and did I mention that these reports are free? They are except for those who have stores on eBay and then the cost is minimal.

The other thing that the successful eBay sellers all do is that that take full advantage of the free consultation service that eBay offers for all levels of sales. These consultations are done one on one by telephone with marketing and sales experts who work for eBay and who are well informed about the ins and outs of marketing on eBay. They can answer questions or they can give advice and the service is free. Ebay wants sellers to be successful. The more successful sellers are on eBay the more successful eBay itself becomes.



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How To Market Your Business Online

Considering the type of business you own and how it is operated may call for changes in the way it is marketed. While online marketing can bring in new business from a global base, there will be times that old fashioned marketing will provide the best results. For many business owners, network marketing is another term for multilevel sales schemes and attempt to stay away from the process.

For internet businesses, network marketing is part of their success strategy. Some business have found additional success by going back to old school marketing techniques such as face-to-face meetings with potential customers. Not everyone who conducts business with your company will be comfortable doing business with someone they do not know. Whether in a business or social setting good old-fashioned handshaking can do a lot to improve your image as a business owner.

Becoming an active member of your local Chamber of Commerce can provide networking opportunities for just about any business and by being a member, those you meet may be able to help steer business in your direction. They may not be able to use your services but they probably know someone else who needs you. Additionally, most members of Chambers of Commerce have a policy of dealing only with chamber members.

If you are not comfortable in a setting with other business owners, there are plenty of other organizations that you can join such as church organizations and social clubs. While business may not be high on their list of priorities for meeting discussions, when you are introduced as a new member, make sure everyone know where you work and what you do. You can also offer your expertise as a volunteer expert in your field. Offer to speak to business groups concerning your line of expertise.

While you may not think you have anything to offer, most people that are not in your line of work will find even limited knowledge on a particular subject interesting and welcome if you can offer tips on how to get things done. For example, if you are a landscaper, conduct a meeting offering tips on how to get rid of crabgrass without using harsh, toxic chemicals to make their yard safe for children and pets.

Do not forget the corny advertising handouts. Letter openers are welcome in businesses and handing them out with your company name, web address and phone number can remind others of your presence every time they open an envelope. While t-shirts can be an added bonus for many companies, using them as handouts can get expensive. Additionally, if you do not know who is going to wear them, think about a person getting arrest and showing up on the television news wearing a t-shirt with your company name and logo clearly visible.




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American Version of Debt Management.

The American version of debt management seems to be buy now, pay later, or worry about it later. Instant gratification has replaced save for a rainy day as the watch-word for Americans regarding their money. http://homeincomeportal.com/obhmy365/fp10.htm

Most American households do not have savings. They simply live paycheck to paycheck. They pay what has to be paid this week, balance the checkbook, and decide how to blow what is left and those are the responsible ones.

The irresponsible ones get a paycheck, do what they want to do, buy what they want to buy, and if there is anything left, they use it to pay the bill that is most pressing at the moment. Neither method could be called responsible debt management or sound financial planning by any stretch of the imagination.

Saving money is rapidly becoming a lost art form in America. In a recent study, only 41% of all American households actually had savings accounts, but 75% of all American households are carrying substantial debt.

This is certainly not the kind of money management that our grandparents would have approved of. There was a time when being in debt was a shameful thing but that idea went the way of the Model A, apparently.

Declaring bankruptcy became so easy, and so many people were taking advantage of it, that Congress finally had to make it more difficult. Debt management businesses are thriving, and you can not turn on the TV without seeing an advertisement for debt consolidation loans. http://homeincomeportal.com/obhmy365/fp12.htm

Americans need to return to the sound financial practices of the past, like save first. American mothers and fathers need to instill the basics of debt management into their young ones. American high schools need to require that a course in financial planning and debt management be successfully completed before a diploma is awarded.




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Organizing Your Business Accounting System

Many small business owners wonder if accounting is a necessary evil. Those who run the accounting system speak a language of credits and debits. Most business owners feel they can not speak this language. An efficient accounting system contributes to overall profitability.

An accounting system is for communication. The system produces information that tells specific things about the company. An accounting system provides the information to run the company, at the owners fingertips. The system includes accounts receivable, accounts payable, order entry, inventory control, cost accounting, payroll and fixed assets accounting.

The general ledger shows transactions in four different categories. These categories include the account assets, liabilities, income and expenses. Entries are posted to each and summarized. The summary is then sent to the general ledger for posting.

It is best to organize your business accounting system by function. From an internal control, it is best not to have one person do all the functions. Fraud and embezzlement are possible if too few people are doing all the accounting. An internal control structure helps mitigate risks through mechanics and procedures.

The type of information needed from an accounting system should be accurate, fulfill managements needs and be easy to use. As well as accuracy, relevancy and simplicity an accounting system should be set up so that it does not require an inordinate amount of time to maintain. The accounting system should be easy enough to understand so that a CPA is not required to operate it or interpret its output.

Some automated accounting systems require knowledge about computers and accounting. If you are thinking about one of these systems, make sure that the people running it have the ability to install and operate it. It is best to get a package that works well with your firms capabilities. Also, the automated package needs to be able to work on the computer equipment you currently have or will be purchasing in the near future.

A business cycle is a flow of transactions needed to complete a sale and collect the proceeds. In setting up an accounting system you need to know what types of accounting transactions are involved and what entries are to be made along the way. Most company cycles follow these steps, purchase raw materials, enter them into the inventory, begin the manufacturing process, enter goods in the process inventory, pay suppliers and employees, complete the manufacturing process, enter goods into the finished goods inventory, sell the inventory and collect payments.

When purchasing an accounting system you need to figure who is going to do what in the system. It is best to assign the person who is most familiar with the system to be in charge of it. If you are just starting a business you will need to know the background of your new employees. At least one of them should be able to run the system. You might want to consider having them interview with an accounting expert, check their references from past jobs and ask them accounting questions. It is your company and you need to do everything possible to protect it.



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Marketing Your Home Business

For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive. You will still want a professional website to serve as an online brochure and for some reason many people have the opinion that an online presence increases the credibility of a business.

While direct mail marketing has fallen out of favor for many businesses, it remains one of the best bargains for the money. A professionally deigned mail piece with a well written message can mean more than thousands of internet ads or emails that might be considered spam. If you are not able to design and write good copy hire someone to do it for you and then follow their suggestions.

Even your answering machine can work for you when you can not answer the phone personally. Instead of the traditional message about leaving a name, number and brief massage, add a sales pitch to your outgoing message. It can provide information to callers no matter what the time of day or night.

Press releases are often misunderstood by business owners who believe that simply sending out a press release will automatically get them mentioned in the newspaper. While most newspapers have a thick wall running between the editorial content and advertising, many times editors will read a release and see no news value and hand it to the ad department for a potential sale. In worse case situations, the press release is pitched, never seeing the light of day.

For a press release to have half a chance of making into the newspaper, it has to have some sort of news value. A promotion or an appointment of an employee is always welcome in most papers but the release has to be about the person with your company name mentioned as an ad near the bottom. Releases that talk about new, exciting products can be useful but sending out a monthly press release is generally a waste of time.

Customer referrals can go both ways, depending on their experience with your business. It has been estimated that a customer who has a good experience will tell six of their friends. A customer who has a bad experience will tell 13. The best way to get new business is to treat the customer right every time you deal with them. Even if it means losing a few bucks on a sale item, by giving them a hard time, even if they are completely wrong, it can cost a whole lot more in future business from them and their friends and family.


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Monitoring Your Competitors

No matter what type of business you have, whether you are at home, in an office, or online, you are going to want to keep your eye on the competition. This is important for several reasons. You need to be sure that you are getting the most customers that you can and that you are meeting the needs of these customers so that you can keep them and get others. In order to do this successfully, you have to be sure that you are keeping up with what your competitors are doing. This has always been the case, from the time that business itself was new. Competition is just that. However, it has lately changed in several ways.

First of all, in the past you keep up with what the top of the field was doing. The business at the top was getting all of the customers, all of the best deals and was just in generally at the place that you wanted to be. This meant that everyone had their eye on who was above them and was sure to keep up with them as much as they could. However, this has changed lately due to several factors.

Because of the internet and of the fact that someone can sell just as many units of something from their basement as they can from a ware house, you have to be aware of what all of the people in your field are doing, even the little guys. In the past the small companies that were just starting out would not have caused you any problems. However, now that these little guys are able to swoop up out of nowhere and own the market very easily, within just a few years, you have to keep your eye on each of them as well.

Another thing that has changed is distance. In the past, you only had to worry about what your competitors in your same area where doing because they were the ones who could get your customers away from you. Now, however, when just about everything is available online, you are going to find that it does not matter where the other businesses are, they can still be competition for you, even in your own home town.

This means that you have to find something that only you can do, or a hook that only you are going to be able to use and you have to strive to set yourself apart from all of the others that are doing the same thing you are. This might seem tough at first but once you have gotten the hang of it, you will see that the competition that is all around the world is actually going to make your business stronger and make you more able to compete in a world wide market.




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Marketing Your Online Business

If you have an online business, chances are your customers are going to be online users and focusing your marketing efforts online is the most logical move. However, while the bulk of your marketing efforts may go to online resources, do not forget the offline customers as well. Many may not react to online marketing but finding your website in a print or broadcast media advertisement may have more integrity with some users.

As people continue to be bombarded with online advertising through pop-up windows, email ads and advertisements playing on the internet whenever they open a new page, they tend to become immune to seeing them. Even news videos offered free of charge are often preceded by a commercial and most people tune them out and watch the play clock until the news footage they requested begins to play.

Research is beginning to show what most web users have known for years that graphic intense pages that take a long time to open, usually never see the light of day. Even with broadband connections some pages can take up to 20 or 30 seconds to load, exceeding the patience level of most want-it-now internet users. It does not matter how great the page looks once it opens, if no one hangs around long enough to see it, it was a waste of time and money to build it.

Flash presentations became the big thing a few years ago and many webmasters were quick to jump on the bandwagon, but with the length of time needed for these pages to load made most web users reluctant to sit and watch a page unfold. Low graphic content and heavy text with a simple message open quicker, increasing the chance a person may actually look at the page.

Keeping the message on your landing page simple will also help people decide if they have any interest in going any further. The first thing people see must relate to their interest and clearly explain what they are going to find on your website. If the page opens instantly and there is nothing grabbing the users attention, the page will close just as fast.

One of the most used means of internet marketing is the use of affiliate programs. With most forms of advertising you pay for a certain number of exposures and hope someone finds the advertisement interesting enough to visit your site. Then you hope they buy something. With affiliate marketing, you only pay for ad placement if a sale is made, usually a small percentage paid as a commission on the amount of the sale.

Numerous websites will host advertising as an affiliate, placing an ad you had designed and when visitors to that site click on your ad and make a purchase, the website owner is paid a commission. You get the advertising free until a sale is made. Additionally, the site becomes a link back to your site, improving your sites position on search engines, drawing more traffic to your site as well.



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How To Organize Your Home Office

When you set up your home office for the first time you should take five simple things into consideration. These areas include space, quiet, lighting, office tools and security. These five areas can make your home office an enjoyable and efficient space to work in and enjoy. A home office can be a space where you work full time, pay your bills or finish up work from your office outside of your home. No matter the use the function of your office will be the same. Below is a more detailed description of why these five areas are business essentials for the home office.

Space

Space is very important in the sense that the amount of space we have to work in can create certain feelings and emotions that can affect the way we work. If you have ever worked in a small office cubicle for any number of times, you have probably felt caged or cramped at least once in your time there. Especially if there are no windows to peer out of. For most of us we enjoy enough space to stretch our arms out in front, out to the side and of course above our heads. You need space to move from your desk to the filing cabinet or bookshelf. You do not have to have a spacious cathedral like room to work in but definitely enough space to be comfortable in.

Quiet

A peaceful area where there are little to no distractions. You would not want your office next to your childs bedroom, where they are hollering or blasting their favorite music. You would not want to be disturbed by Barneys laugh or carton sound effects from the television. If your office space is to be used for work, you need quiet for concentration and focus that will allow you to complete your tasks effectively and efficiently.

Lighting

Lighting can be seriously important for your moral and for your health. Poor lighting can cause blurred vision and serious head aches. If you are forced to squint or sit absurdly close to your screen due to the level of light, then it is time you invest in a desk lamp. If you prefer natural light, then place yourself near a window to satisfy your need for an outdoor view.

Office Tools

If there is one piece of office equipment to invest in it is a comfortable office chair. So many people suffer from back and leg pains due to sitting in a poor office chair. You want to have enough cushions for your bottom, proper support for the back and the arms as well as a chair that can be raised and lowered for proper leg fit. Purchasing a comfortable chair can make hours in the office much more comfortable. And when you are done working for the day, you can leave the office behind instead of taking the pains with you.

Security

When running a home business you want to be extra cautious of your homes safety and security. With the office equipment such as computers and fax machines you want to protect these from thieves. Also if you do any work from your home office that contains private or personal information, you want these files or documents protected. You may want to speak to an insurance agent for additional coverage. You may also want to invest in a security system or at least have your home surveyed by a security system company to evaluate your safety risks. In the day and age we live in, you simply cannot be too careful.

By keeping the above five areas in mind you are sure to set yourself up with an office that can be everything you need it to be. A space to work as well as to find sanctuary, peace and quiet from the outside business world.




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Starting Your Own Busines

There is nothing quite like having your own business. You might not realize that you can have complete and total control over what you are doing with your own business. Owing a home business can be something that you can do at any point in your life which is a part of what makes owning a home business so exciting. Many people choose to own a home business after they have worked in various sectors of the professional realm. They feel that they can more easily do this because they know a lot about what they have been doing for many years and they can be more secure in the fact that they will be able to know what they are doing in their business.

However, there are also people who feel that experience is not everything. These are the people who start right away with a home business even if they have no work experience in the field that they are having a business in. This is something that is being done more and more often, simply because it has become more and more easy to learn the things about home business that were previously only learned by working in the professional field.

With all of the tools that are available to people who begin with home businesses, it is a wonder that more of them have not started each and every day. In fact, this is the case as the days go on. More people want to work at home for a variety of reasons. The main reason is simply the idea that a person can work at home and can therefore be in charge of what they are doing with their lives.

This is a main factor in many decisions that are made regarding working at home. When you own a home business, you are more than able to actually choose your hours, your own schedule and to do the kinds of things that you have always wanted to do. This is all very important parts of owning your own home business and the freedom to make your own schedule is only part of the decision that many people are making.

Another main reason that many people choose to work at home is simply that idea it is at home. A person can take advantage of the time that they are working to enjoy the home that they work so hard to keep up. This is something that many people site as one of the most important aspects of owning their own business. Simply being at home and able to answer the phone, the door and to take advantage of all of the things that being at home has to offer them is one of the main reasons that owning a home business is so exciting.




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Acceptable Means of Business Security

For many people, especially those new to business, asking for money upfront from clientele or patrons is a questionable, even downright nerve wracking prospect. Will the other party perceive a lack of trust on the initiators part? Is such an action illegal?

The reality is, however, such a practice is conducted by many institutions and contractors, so it is not out of line. As a matter of fact, such a policy as requesting a certain percentage of payment before work begins is required in many cases to ensure the security of those providing a service and it is totally ethical and professional.

This can be seen in the case of the apartment manager who insists on deposit before prospects move in. Some even require first and last months rent paid in advance as well. The reason for this is so if damage is incurred during a particular tenants stay or if the said tenant disappears before the termination of the contract, the manager is compensated for whatever loss is accrued and sustained.

Another example refers to the business relationship between clients and contractors, such as freelancers. Those getting paid for service quite frequently request a percentage of payment, such as 25 or 50 percent before work begins or they too might ask for a deposit in addition to percentage. Service providers practice this policy to ensure some degree of compensation should the client pull out before the transaction is complete or turn out to be untrustworthy or conduct unethical practices.

As for this last circumstance, many entrepreneurs are scrupulous and intend on getting something for nothing or very little. With these individuals, making and saving money takes priority over behaving ethically and equitably with aforementioned service providers. This is a scary and depressing notion but such things do in fact happen. Acquiring compensation or part of it, in advance offers some sense of security for those who might otherwise be stiffed.

As for the two examples above, along with many others, asking for payment ahead of time shows other professionals that one is on top of the game and initiating self protection, which is professionally sound and responsible. Others who have been involved in business know the necessity for this. Some who might take offense are either inexperienced or pose questionable character and therefore should be distanced or avoided at all costs.

Yes, certain people operate covertly and are difficult to detect early on. This is why incorporating such security measures into ones business policy is an important move whether blood suckers are lurking about or not, the business is safe. In the end, protecting oneself ensures a greater sense of survival in the business world over scrupulous behavior.

It makes no sense to treat people unfairly and expect the business to grow, especially when mistreated customers will go elsewhere or even press charges for illegal practices incurred against them. Unsavory reputations will destroy a business quicker than anything else. Others must have their eyes open to this at all times.




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Computer Work At Home Business

Online Businesses, unlike many on site businesses, require entrepreneurs to not only have a background in business but also computers. Yes, on site businesses function on computer systems too but they do not rely solely on computer technology for their operation. No matter how shrewd or savvy an entrepreneur may be, if he does not have a strong grasp on how computer technology works regarding ecommerce, the utilization of marketing strategy through online systems, hypertext languages, a knowledge of other forms of software, such as Adobe, Flash and Java and other essential aspects of business networking, the online business is sure to fail.

This is why a whole new type of business study has emerged in recent years. Yes, double majors in Computer Science and Business would prepare those who wish to primarily work online but business schools now have incorporated a computer oriented dimension to their programs on all levels not only because computer technology has become an important integration in society in general but also because online businesses, revolving around ecommerce, have become a prominent and necessary community in the overall scheme of global business altogether.

It is crucial for all business students to know about computer technology, whether they intend to eventually work online or not. Many on site businesses today are also available online, so Internet interaction is inevitable for everyone involved in business. As it stands now, any business person who is unable to maneuver successfully through online communities is likely already destined to fail. Such graduates from business schools are arguably incomplete in their learning.

Those who wish to set up their own business site must know how to establish and work through online banking systems, download software and files essential for business site management like templates and tutorials. Upload files, such as image files, moderate forums for technical support, integrate registration and merchandise ordering software for interactive purposes, write in basic HTM, HTML, PHP and other hypertext languages, incorporate clipart and icons applications as necessary and effectively initiate advertising and other marketing strategies.

Conducting online business is much different than offline because the community in which it thrives operates according to its own distinct set of rules and mannerisms. Being able to maneuver through the landscapes constructed by such distinctions with ease and to ones own advantage will lead to success in that community. This is even true for the Internet. It can also be argued these days that those who learn about online business first are likely the more valuable because of their technical capabilities.

Computer techn ology is just as appreciatively vital and important in business as it is in Computer Science and every single business, whether online or offline, will be looking for those with such experience inclusive or aside from any academic achievements. Anyone in business having both academic degrees and experience with Internet technology are understandably most ideal.



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Marketing Your Business For Profits

When you think of a marketing plan for your business you can look at it as the to-do-list for your business in the upcoming year. You will assess your company from top to bottom to ensure that all of the pieces of your business are working together as efficiently as possible. This allows a step by step guide to be created for your companys business success. You will want to allow yourself a few months to put together your marketing plan. You want to include your goals and to decide what is achievable and what ideas should be pitched out.

Your marketing plan puts everything you want for your business out on the table. It is a document that shows your dreams and aspirations for your company to others. This is a document that will pull together your business team. It will inspire them to reach for those goals that your marketing plan details. This is also an important part of your business plan as a whole. If you need to seek financial assistance through a bank loan, a solid business plan including a well thought out marketing plan can make or break the decision at hand.

Your marketing plan should cover the first year, it is to say the main focus is the coming year for your company. You can also address the medium term future, say 2 to 4 years but do not lose focus on the immediate future. Update your marketing strategy monthly and be sure to review it at least quarterly for any changes in company employees or statistics that should be changed.

Include an area in your marketing plan to include future updates of sales reports, manufacturing details and overall business performance. This allows you to keep track and remain focused on reaching your yearly goals. You will want to keep your business plan organized in a three ring binder for example. Have it easily accessible for business meetings that perhaps require marketing plan review.

Your marketing plan is the game plan for your business. It shows others that you have a plan of action and that you are a serious business entrepreneur. It is also good for you personally since it roots your business goals and makes them real. Businesses start out with an idea and a dream. Once you have those set in place it is matter of following through to reach the finish line of success.

You do not have to create a marketing plan that is eight inches thick. Your marketing plan does not have to be a specific quantity of pages to be a solid plan. As long as you take the time and thought into this golden document, you will be well on your way to reaching your goals and even exceeding your own expectations.




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Know The Difference Between Mlm And Pyramids

With more people looking for work online, some offering work opportunities at home are blurring the line between pyramid or Ponzi schemes and functional multilevel marketing programs. One key difference to keep in mind is that pyramid schemes are illegal in almost every state and if you get suckered into one, you can be found guilty of violating Federal Trade Commission laws.

As the number of people looking for online work increases so do the number of pyramid offers, often thinly disguised as multilevel marketing. If you have the slightest hint that something about an offer does not feel right, walk away from it. Better yet, run from it as fast as you can and do not leave any of your cash behind. The internet is an amazing place and new web sites pop up daily.

One of the challenges of web sites is that they typically require no proof of identification and setting up an online business can be done in only a few minutes with no questions asked. A person can set up an internet site, spend a few bucks on advertising and reel in a lot of cash in a hurry with false promises and then disappear into cyberspace with nary a trace. The trick to not buying into one of these schemes is knowing what they look like.

Some may even come right out and claim they are not an illegal pyramid scheme while others will not mention it at all. There are three key elements to look for in making the decision of whether a plan is legal or not. First, if there is no mention of what product or service is being sold in the first one, maybe two pages of their online sales pitch, it probably is not worth pursuing. Contact information for the company should be blatantly visible on the front page or at least on a contact page. If there is no name, address or phone number available, the company is hiding behind an email address and everyone knows how reliable email contacts are at solving customer problems.

The third thing to look for is the focus of the sales pitch. If it talks about how much money that can be made by recruiting other dealers, promising to pay you an unrealistic amount for bringing others into the fold, then it is probably more of a pyramid scheme than a legitimate business opportunity. If you have to buy the companys product in order to remain a qualified distributor, you may soon find that the only sales the company realizes is to their distributors, which is also against FTC rules.

An honest business opportunity will tell you upfront what you will be selling and while you may invite distributors to join in your business success, it should not be mandatory to sign up even one additional person in order to receive sales commissions from your own sales efforts.



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Is MultiLevel Marketing Right For You

The mere mention of multilevel marketing instantly turns some people deaf to any further discussion as they are reminded of the infamous Ponzi or pyramid schemes of the mid-20th century. With the age of computers and low employment options, multilevel marketing programs often target those looking for work from home opportunities.

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Essentially, at its core, multilevel marketing is similar to franchise opportunities in which franchised dealers pay an initial and monthly franchise fee for the right to sell the companys products. Their fees cover initial training as well as sales materials but any products they purchase is paid for by the new business owner. With multilevel marketing, these business owners are encourage to recruit additional business owners and will receive a percentage of their sales as well as their own sales commission.

Companies that emphasize more on recruitment than on product sales are often found to be contrary to guidelines established by the Federal trade Commission and usually end up losing their sales representatives once the market becomes saturated and sales are no longer available to all of the sales representatives. People should be wary of companies that pay part of the fee to join the company to the one that recruited them as legal multilevel marketing plans do not pay for recruitment.

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In many cases the number of people in a recruiters downline is limited, based on the division of the sales commission. Although it is not unusual to see downlines of seven or more people in one person’s recruitment map. Other companies may have a two-line downline that requires sales representatives to have two equal length downlines before commissions are paid on any sales, even their own. This practice is also frowned upon by the FTC but the rules have not yet been established to make this practice illegal.

Many companies also require the sales people to have a certain amount of inventory of the companys products on hand to sell and may even require the distributor to buy a set monthly amount of inventory to continue to qualify for sales commissions. The FTC has established a 70 percent rule that states the distributor can not be required to purchase more inventory until at least 70 percent of their inventory has sold. While many in government believe that products used or kept for personal use by the distributor should not be counted as part of the 70 percent of inventory sold, many others, including some distributors, claims it should not matter who buys the inventory.

As the downlines grow, the sales commissions become smaller going back up the line but those in the top of the rankings are usually receiving small commissions based on the sales of everyone working under them for many generations through multiple downlines. It has often been the opinion that the only ones who make any real money in multilevel marketing are the ones closest to the companys beginnings.



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How To Build Your Own Business

Every day, millions of Americans think about the American Dream and roll their eyes in disdain. Where is this American dream and why i do not have a piece of that glorious pie? You may have an Ivy League education or you may be a high school dropout. Either way, the path to true, independent success, is dependant upon the same things. Creativity, ingenuity, hard work and perseverance. If you possess a large quantity of the above traits, there is a good chance you will make your business a success.

And that is, fail the chance to become CEO of a huge corporation or a celebrity of some kind, the only real path to enormous financial success in this country. Otherwise, you are always simply making money for someone else. Someone else, who had the drive and creativity that you either do not have or are too afraid to use, will. If you are not afraid to use it and you are ready to start building your business, here is what you have to do.

First things first. To build a business of any kind, you will first need capital. Now, you may be lucky enough to be independently wealthy to begin with but if you are like most Americans, this is the part where you are going to need a loan. It is the getting of this loan that your business degree may most come in handy. Lenders like to see such degrees before parting with their money but it is not the only important factor.

Obviously, presentation is half if not more of the battle. You have to convince the bank that they are taking a reasonable chance with you. You have to make the banker see what you see, the potential for profit in your business model. If you feel nervous about this prospect, just repeat to yourself one thing. Bill Gates was once in the same position, feeling the same nervousness. And he was turned down for several loans before finally getting one. Thats where perseverance comes in. You must have it or you will not succeed.

If you are moving into a sector of business where you have already made contacts, now is the time to get in touch with those people and let them know you are going into business for yourself. Tell them what will set your business apart from others of your kind. Extend them a discount of some sort. Encourage them to tell their contacts in the business world about your new endeavor. One thing that all successful businessmen have in common is their remarkable ability for self promotion.

You will need that trait if you expect to succeed in the business world. If you are the wallflower type, you may want to think about a different line of work. What you must do next and continue to do throughout the life of your business, is research. You must become an expert in the field. Whatever that field might happen to be. Whether you are selling, office supplies, gasoline, tires or widgets, you have to learn everything there is to know about your business.

That means researching the history, keeping up with the latest trends and following up on that with your own innovations and ideas. Studying the past can help you avoid mistakes that others have already made and studying the future will give you the edge you need to think ahead of the curve. No new business finds success by doing the same old thing. You need to come to the marketplace with something new, even if its only a minor change.




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How To Run Your Business

You may have heard the story about the bumble bee and the fact that from an aerodynamic point of view, it should not be able to fly. However, no one ever bothered to explain this to the bumble bee and it continues to fly happily along unaware that he is performing in ways that should not be possible.

The same can be said for many businessmen in that their education is lacking or their business acumen is not developed well enough to successfully operate a business. They one thing they have in common with the bumble bee is that they were never told they could not do it. They had the right attitude to create something out of nothing and never heard the naysayers telling them they would fail. They continued forward with their dream, choosing instead to focus on their strengths instead of their weaknesses and using them to their advantage.

If you have known someone who seemed to be happy and upbeat all the time its because they choose to be happy all the time. Its not that they have any less problems than anyone else, its just that they will not allow their problems to affect their moods. This is the same attitude that successful people have in their business. They choose to be successful. They still have their share of issues at their place of work but instead of focusing on the negatives they look for the positives and use them to obtain a position of power.

When they make a mistake, instead of choosing to brood about how things went wrong, they choose to view the mistake as a means of learning how to do things differently to realize a better result. There is an old belief in the business world that if you think you are going to fail, you will. The opposite is also true in that if you believe you can be a success in your business, you will be a success. Even if you are in the wrong business, your positive attitude will allow you figure out why you are in the wrong business and help you find the one that is right for you.

In addition to having a positive attitude, success is something you can choose to be good at as well. By choosing to remain positive your attitude will be positive and whatever you choose to do you can do successfully.

Additionally, customers do not want to do business with a person who is sour about everything they do. They would prefer a person who tries to help them solve their problems. Employees are the same and would rather deal with an owner who is positive and understands that mistakes happen. A boss that is willing to help them correct mistakes instead of firing them the first time they do something wrong.



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Understanding Business Mergers

A merger is one of the methods of business combinations between two companies where only one of them becomes the surviving entity. The assets and liabilities of one company become part of the assets and liabilities of the surviving company. Usually, the bigger company survives, acquiring the smaller one as part of its assets. No new entity is created.

Mergers may be:

Horizontal or the merger of companies with the same or related product lines
Vertical or the merger of a vendor or a customer.
Friendly or hostile. Acquiring another company is one way to add to shareholder value and also for the following reasons:

Economies of scale:

This is a commonly used set of words in business. With the operations of the two companies merged, the cost of operations is lowered since the duplication processes are turned into one. The combined operations that would help reduce costs are as follows:

Purchasing. This would also enable the surviving company a better bargaining power with the increase in volume.
Financial. Can negotiate for better interest rates.
Organizational. There shall be only one general manager and some employees maybe terminated for redundancy

Increased Sales Volume or Increased Market Share. Almost, if not all mergers are between major competitors or companies with the same or related products. Naturally, there will also be a combination of product or services output resulting to increase in sales volume. The combination also includes the bigger market share.

Synergy. The surviving company can have better, efficient use of the combined resources.
Taxes. In a merger, it is also common that the merged company is a financially losing company, entitled to some tax write off. The surviving company can use this to its advantage. Increase in R&D budget.

Post Merger Scenario. In a merger, the most affected are the employees. Some problems can not be avoided because people are also merged. Some of the concerns that should be anticipated are:

Job security, especially on the part of the acquired of merged company. In fact, the managers in the acquired companies may lost their jobs due to redundancy. Concerns that may not have been anticipated by the surviving company. Employees of the acquired company need training to know the processes in the surviving company. Different cultures in the two companies. This also means a difficult mind set which would make it difficult to blend in the new workplace

Merger is one way to expand the company. For example, a bank may suddenly have an additional 200 branches through mergers with another bank. As in any new venture, mergers need an honest, thorough discussion between the two merging parties during the negotiating phase.




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How To Apply For A Business Loan

Many small businesses will visit banks hoping to receive a loan to get their business off the ground and of those only a few will walk out with a check. Most financial institutions are over cautious when it comes to lending money to new businesses due to the historically high failure rate of new businesses.

Its no real secret that in order to get a business loan from most banks, you have to be able to show that you really do not need their loan. While bank may be interested in financing businesses, their main concern is the ability to repay the money and insuring the business owner has sufficient collateral and liquid assets to help meet expenses during downturns in the business.

While they may be reluctant to hand money out for a new business there are some thing a business can do to promote a favorable decision and walking into the loan officers office on your knees with your hands folded in a pleading position is not one of them. You must walk into the office with air of confidence, not to be confused with arrogance and dress professionally looking like a potential business owner and a person of integrity who is capable of accepting responsibility for their actions.

Check your credit report before applying for a loan and work to clear out any negative items it may contain. This can take some time so starting on it early can have it cleaned up to more accurately represent your credit worthiness at the time the application is submitted. There are different types of business loans available, some for equipment and some for operating capital and they all have different criteria, which must be met. Make sure you are applying for the right type of business loan. You may qualify to borrow money for new equipment or upgrades but not qualify for an operations expense loan.

Regardless of the type of loan you apply for, be prepared to offer specific reasons why the money is needed. It will not be enough to state the money will be used for business expenses. You will have to break it down into specific amounts for specific purposes. Many bank will not ask for the use of each and every penny of the loan but generalizations about the use of the cash will not be looked upon favorably.

Even with these three issues being addressed there are other factors that will play into the banks decision such as the type of business you are starting and your experience in running that type of business. For example, if you managed a video store for several years and want to open a restaurant, the business aspect of running the store will be a plus but having little or no experience in food service willl be a negative on your application.



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The Risk Of Business Partnership

When you begin your own business you take a lot of risks that are naturally involved. One of the many risks you may face is issues or concerns with going into business with outside investors. You may have to take a bank loan or perhaps there is someone you know who has faith in your business and decides to loan you start up money. No matter who exactly is providing the funds, using outside investors can create some nasty situations. Here are three examples of this and keep them in mind to help protect your business.

You may face added pressure to your life, pressure on top of pressure. When you choose to use outside financial backers you run the risk of those persons putting extra and unneeded pressure in your business life. Running your business can be stressful enough. There is so much to keep track of and a lot of juggling with your time. Your backers may do a lot of checking up on you with phone calls or emails.

Wondering exactly what is happening with the business and how profitable it has become. You really want to feel comfortable with the person you get financial assistance from. Someone who is patient and understanding as your business grows. Partner with someone who is emotionally supportive as well as supportive with money.

Money can bring out the worst in people. People can be full of greed, selfishness and become persistently pushy. You may hear a lot of talk about being paid back soon. They may begin to say that they should be earning part of your profit since they loaned money to start your business. Backers can become overly pushy with questions on how the business is flourishing. This can all lead to some rather emotional outbreaks at times. Its best to set guidelines with your loan officer or silent backer pre-loan to prevent these issues from ever occurring.

Unfortunately some discussions of money lead to court appearances and lawsuits. When people become heated over money they can be quick with their tongue and create a falling out of business partnerships. It can often be prevented but if this should arise be smart. Do not let emotions take control. Try to keep a cool head and concentrate on being fair about the situation and to get it resolved quickly.

Business involves money and money can create problems. Your safest way to prevent any issues with your outside investor is to create out strict guidelines to keep all of the above out of your life. If you make sure that both parties agree on these guidelines, you are sure to have a much more successful business outcome.




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How To Write A Resume

How many times have passed up what appeared to be a good job opportunity because the company was requesting resume? Many times filling out an application is not going to be enough and putting your work history on paper is not difficult. Only two simple rules will make your resume worth looking. Be complete and be short.

If your first attempt at writing a resume ends up with more than two pages, you will need to go back and condense it. Very few personnel representatives are going to spend all day reading through a resume. They do not want every little detail of your job duties. They can get that during an interview. They are looking for the highlights and how your performance of the job benefited your former employer.

While most resumes will include all jobs held by a person, any large gaps between jobs will need to be explained. Since most resumes do not contain the exact dates of employment, usually using the month and year is sufficient, any gap longer than a month can be answered during the interview. For example, if you spent time in prison do not list that time as working for the state or federal government. A background check is going to reveal the truth.

Begin your resume with the pertinent information such as name, address and phone number. Include an alternate number in case you may not be available at home all the time. Do not put in your birthday, social security number or other personal information such as marital status and any children or other family members. Its nobodys business during the resume reading stage. While some may say that being married is a sign of stability, it is also illegal to consider marital status as a consideration for hiring.

When listing your work history, always begin with the most recent and go backwards. A basic rule of thumb is to include any position which lasted longer than a month, however in some instances of a person having a dozen jobs in a year, there may be some exceptions. Regardless of the length of time on the job, list every occupation that might relate to the position for which you are applying.

Within the section containing education information be completely honest. If your only visit to a college was for sports games or concerts do not claim you attended that school. If you have a degree, by all means list it but be careful of taking credit for any education that can not be accurately documented. Many high profile positions have been vacated by persons who were not honest about their educational backgrounds. If the successful job candidate must have a certain level of education that you lack, there is probably no reason to submit your resume.




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Networking For Your business success

Networking is all about being in contact with those important to your business. Networking is necessary to be able to clearly communicate with those that allow your business to work properly. It truly is key to a successful business. There are several tools to help you have a solid business network. There are really two specific areas to focus on when setting up your business network.

Technology is the most helpful part of your business network. Being able to communicate with business partners quickly and efficiently is a must in business. Computer networking is the most popular way to do it all. Email your product provider a shipment order. Fax a receipt to a customer. Set up a business conference online. This is used widely throughout many types of businesses. Also the use of phones has become much more valuable to businesses than ever before.

For contractors and delivery services the use of cellular phones offering walkie-talkie and tracking services has become heavily used. Cellular phones are now mobile offices. You are able to stay in verbal contact with other businesses as well as use Internet services from your phone to look up information or to send quick confirmations to those you are in business with. Technology allows us to be in any part of the world in any location and still be in touch with our business contacts. Making business networking easier than ever before.

Technology has come far for the business network needs but communication skills are a must. If you do not have excellent skills when it comes to personal relations with clients you are destined to struggle and possibly lead your business to failure. You have to have the ability to build strong relationships with those you work with. Have an understanding of people and business. Combine these to create a solid business network foundation.

If you cannot speak to your clients with confidence but at the same time come of as understanding you are doomed to build that connection. You have to balance power and sensitivity. Communication is one of the most important tools in life period. If man can not communicate with one another then no information is ever transferred from one person to another. What good does is if we have something to say but once said no one understands it?

Networking is key because connection and communication is key. They are all joined together to create business success. So no matter the tools used from technology, be it email or the use of a phone you have to be able to converse with those involved in your specific business. Just be sure to speak to those around you with a smile in your voice. You will be sure to make a great connection and create networking success.



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What A Career Coach Actually Does

A career coach performs many duties that include helping new business owners write a business plan, offer advice on issues that may come up while creating the business, putting new business owners in contact with other business owners and being there whenever business owners need to talk about the direction of their business. While a career coach is not needed to start a successful business, many people turn to them for guidance and support, especially if they are new to the world of business.

Most career coaches are business owners themselves, so they understand the pressures of succeeding. Some have worked in other industries and can offer years of expertise in certain fields. Most career coaches specialize in one or two fields. While they may run a full time coaching business helping different clients each day, some prefer to work with one person and may only work in the coaching business part time. Even though the skills needed to help others varies from industry to industry, career coaches are able to give general advice and listen to those who may not have anywhere else to turn.

When looking for a career coach, you should try to find one with experience in your field. Unless you have general career questions, only a coach who has worked in your field will understand your specific needs. Some coaches are available any time, while others are only available during scheduled visits, so try to determine your needs and find a coach that can facilitate them. Most people are referred to career coaches by others who have worked with them.

Once you have found a coach, it is important to outline your needs early on so you can make the most of your time. After working with the coach for a few sessions, you will begin to feel more comfortable and you can move on to other issues. Make sure your coach has the time to meet your needs so you can build your business. If you do not want to own a business but need help advancing in your career, coaches can help by becoming a sounding board offering advice and counsel when you need it.

If your job is stressful, a coach can offer ways to reduce stress and find what work life balance that you need. This is oftentimes the most difficult challenge that people face when they are looking to advance in their career. But career coaches can teach time management and organizational skills that you can use in order to make your life less stressful. They can also suggest reading materials, courses and other information sources for you to turn to when you need them. For many, a career coach can help people find their way in the corporate world or help them establish their own businesses easily.



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What Not To Do As A Salesman

Selling requires the combination of skills in persuasion and product knowledge. But there are some salesmen that lack both. In fact, there are common selling mistakes that salesmen usually make so that sometimes a transaction which should have led to sales does not occur at all. However, some of these selling mistakes are quite understandable because salesmen are sometimes desperate for sales since their compensation is not based on salary but rather from the amount of sales they had been able to generate.

In this business, you will be ale to observe quite a high number of job turnovers because salesmen were not able to meet their quotas and become frustrated or they simply got tired of convincing people who do not even want to give them the time of day. But you can avoid all these if you have a positive attitude that aims to please people and have the right techniques that will make them listen. It is also important to understand the likes and dislikes of people so you can avoid making them uncomfortable. In line with this, here are some of the top mistakes you should always avoid as a salesman.

1. Showing little confidence – there is no better way to discourage your potentials than by exhibiting a lack of self confidence. If you have little trust on the product or service you are offering then they will likewise become discouraged from buying that product. But if you present your products with the confidence and trust of someone who has already tried it then you can expect your potential customers to become interested in the opportunity as well.
2. Do not stretch the truth. If the product you are selling has its limitations then it is your responsibility to make your potential customers aware of these limitations. It would not be right for you to lie and tell people that the product is capable of more functions than it actually is. People do not want to be lied to and being truthful can have a positive impact on your reputation.

3. Never say you do not know. There are some salesmen who have the misconception that they have to answer each and every single question that is thrown to them by the customers even if they do not know the answer. You should avoid this mistake because it is better to say you do not know than to invent something up.

4. Not being presentable. Being a salesman means that you have to talk to a lot of people that can potentially become your customers. Because of this, it is important to present a good image of yourself and the company you work for. In addition, people are naturally attracted to presentable people so making an effort to look professional can yield good results. There are many other things you should avoid but the basic rule is to have honestly when selling because people respect honest persons.



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How Not To Be A Workaholic

Regardless of whether you work from home or not, working long hours is not productive or emotionally fulfilling after awhile. Even though you may be extremely busy, working ten or twelve hours may not help you catch up since there will always be more work for you to accomplish. Learning how not to be a workaholic takes time and discipline but with a little practice, you will be able to find a balance between your work and your life.

If people are always commenting on the amount of time you spend working, then you may be a workaholic. If you find yourself constantly thinking about work, then you may need to change the way you approach your work so you can relax and reduce the stress in your life. Being able to strike a balance between work and life is not always easy. Depending on what you do for a living and the demands placed on you by others, you may have to make dramatic changes in order to be happier and more productive in a shorter amount of time.

The first step to reducing the amount of time spend working is to limit yourself to an eight hour day. If you work at home, this means creating a work schedule and sticking to it so you can get your work done within a certain amount of time. If you work for someone else, you may need to restructure your time so you can get everything done without having to stay longer than eight hours. If you have a demanding job, consider switching jobs or stop volunteering to complete tasks that are not yours. This should reduce the amount of time spent at the office.

The second step is to not take work home with you. If you work at home, shutting off your computer, closing your office door or leaving your home to take a walk or complete chores will help you unwind after a long day. Taking work home is an indication that you could not complete it during regular business hours. While some exceptions can be made as a rule, you should leave all work at the office and forget about it until the next day.

The third step is to relax when not working by visiting friends, taking up a hobby, or taking a nap. There are plenty of activities you can engage yourself in when not at work. Instead of focusing on what you have to get done, you should focus on the present and enjoy the moment. Being a workaholic is not healthy emotionally, physically and intellectually. You will be more productive when you give yourself a chance to relax each evening and on the weekends.




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Starting A Busines Partnership

You and your best friend are looking into starting a business together. You have done all your research on the type of business you want to start. You have talked to some financial backers and are ready to go. Or are you? There are at least three things you should know before starting a business with a friend.

Get it all in writing: You may have been friends since kindergarten but money does strange things to people. Its in the best interest to you both to sit down and get all of your business details in writing. Who is the owner and who is the co owner. How much profit from the business does each person receive? Make sure that all of these business related details are fully documented, dated and signed by each person. This is just one of the precautions you should take prior to the beginning of your business partnership.

Prepare for the worst: If in the event you and your friend have a fall out, be prepared. When partnering with anyone in business affairs you risk having to battle it out over company events and money. People can become very power hungry, selfish and greedy. Money after all is the source of all evil. If this is to happen its best that you have all of your business details documented as stated above. Also make sure you have mentally prepared yourself for such an event. It can be a heart wrenching and stressful occurrence. It is healthier for you to have at least considered that this is a possibility.

Protect yourself: Be wise in what you do with the business. Take care of your finances. Save money when possible and keep detailed track of both incoming and outgoing cash flow. If there was a falling out of sorts between you and your business partner you want to make sure you are financially secure. You protect yourself this way as well as keeping good bookkeeping records. Once again people do become a type of Jekyl and Hyde with money. Its not selfish to be sure that you are safe. Business affairs can become scandalous and overwhelming. You just want to make sure when its all over you come out on top.

Keep these three things in mind, documentation, preparation and protection. This information is not to make you feel paranoid. Its not meant to make you suspicious of your friend either. These are just pieces of information that are important in keeping you safe. Its a simple fact in the world of money. Business is serious and should be taken so. Think before you leap and you and your friend will both start on a safe path to a beautiful business relationship.



Obinna Heche: Los Angeles- California

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