Friday, December 28, 2007

Marketing Your Business For Profits



When you think of a marketing plan for your business you can look at it as the to-do-list for your business in the upcoming year. You will assess your company from top to bottom to ensure that all of the pieces of your business are working together as efficiently as possible. This allows a step by step guide to be created for your companys business success. You will want to allow yourself a few months to put together your marketing plan. You want to include your goals and to decide what is achievable and what ideas should be pitched out.

Your marketing plan puts everything you want for your business out on the table. It is a document that shows your dreams and aspirations for your company to others. This is a document that will pull together your business team. It will inspire them to reach for those goals that your marketing plan details. This is also an important part of your business plan as a whole. If you need to seek financial assistance through a bank loan, a solid business plan including a well thought out marketing plan can make or break the decision at hand.

Your marketing plan should cover the first year, it is to say the main focus is the coming year for your company. You can also address the medium term future, say 2 to 4 years but do not lose focus on the immediate future. Update your marketing strategy monthly and be sure to review it at least quarterly for any changes in company employees or statistics that should be changed.

Include an area in your marketing plan to include future updates of sales reports, manufacturing details and overall business performance. This allows you to keep track and remain focused on reaching your yearly goals. You will want to keep your business plan organized in a three ring binder for example. Have it easily accessible for business meetings that perhaps require marketing plan review.

Your marketing plan is the game plan for your business. It shows others that you have a plan of action and that you are a serious business entrepreneur. It is also good for you personally since it roots your business goals and makes them real. Businesses start out with an idea and a dream. Once you have those set in place it is matter of following through to reach the finish line of success.

You do not have to create a marketing plan that is eight inches thick. Your marketing plan does not have to be a specific quantity of pages to be a solid plan. As long as you take the time and thought into this golden document, you will be well on your way to reaching your goals and even exceeding your own expectations.




Obinna Heche: Los Angeles- California

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Sunday, December 23, 2007

Know The Difference Between Mlm And Pyramids



With more people looking for work online, some offering work opportunities at home are blurring the line between pyramid or Ponzi schemes and functional multilevel marketing programs. One key difference to keep in mind is that pyramid schemes are illegal in almost every state and if you get suckered into one, you can be found guilty of violating Federal Trade Commission laws.

As the number of people looking for online work increases so do the number of pyramid offers, often thinly disguised as multilevel marketing. If you have the slightest hint that something about an offer does not feel right, walk away from it. Better yet, run from it as fast as you can and do not leave any of your cash behind. The internet is an amazing place and new web sites pop up daily.

One of the challenges of web sites is that they typically require no proof of identification and setting up an online business can be done in only a few minutes with no questions asked. A person can set up an internet site, spend a few bucks on advertising and reel in a lot of cash in a hurry with false promises and then disappear into cyberspace with nary a trace. The trick to not buying into one of these schemes is knowing what they look like.

Some may even come right out and claim they are not an illegal pyramid scheme while others will not mention it at all. There are three key elements to look for in making the decision of whether a plan is legal or not. First, if there is no mention of what product or service is being sold in the first one, maybe two pages of their online sales pitch, it probably is not worth pursuing. Contact information for the company should be blatantly visible on the front page or at least on a contact page. If there is no name, address or phone number available, the company is hiding behind an email address and everyone knows how reliable email contacts are at solving customer problems.

The third thing to look for is the focus of the sales pitch. If it talks about how much money that can be made by recruiting other dealers, promising to pay you an unrealistic amount for bringing others into the fold, then it is probably more of a pyramid scheme than a legitimate business opportunity. If you have to buy the companys product in order to remain a qualified distributor, you may soon find that the only sales the company realizes is to their distributors, which is also against FTC rules.

An honest business opportunity will tell you upfront what you will be selling and while you may invite distributors to join in your business success, it should not be mandatory to sign up even one additional person in order to receive sales commissions from your own sales efforts.

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Obinna Heche: Los Angeles- California

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Friday, December 21, 2007

Is MultiLevel Marketing Right For You



The mere mention of multilevel marketing instantly turns some people deaf to any further discussion as they are reminded of the infamous Ponzi or pyramid schemes of the mid-20th century. With the age of computers and low employment options, multilevel marketing programs often target those looking for work from home opportunities.

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Essentially, at its core, multilevel marketing is similar to franchise opportunities in which franchised dealers pay an initial and monthly franchise fee for the right to sell the companys products. Their fees cover initial training as well as sales materials but any products they purchase is paid for by the new business owner. With multilevel marketing, these business owners are encourage to recruit additional business owners and will receive a percentage of their sales as well as their own sales commission.

Companies that emphasize more on recruitment than on product sales are often found to be contrary to guidelines established by the Federal trade Commission and usually end up losing their sales representatives once the market becomes saturated and sales are no longer available to all of the sales representatives. People should be wary of companies that pay part of the fee to join the company to the one that recruited them as legal multilevel marketing plans do not pay for recruitment.

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In many cases the number of people in a recruiters downline is limited, based on the division of the sales commission. Although it is not unusual to see downlines of seven or more people in one person’s recruitment map. Other companies may have a two-line downline that requires sales representatives to have two equal length downlines before commissions are paid on any sales, even their own. This practice is also frowned upon by the FTC but the rules have not yet been established to make this practice illegal.

Many companies also require the sales people to have a certain amount of inventory of the companys products on hand to sell and may even require the distributor to buy a set monthly amount of inventory to continue to qualify for sales commissions. The FTC has established a 70 percent rule that states the distributor can not be required to purchase more inventory until at least 70 percent of their inventory has sold. While many in government believe that products used or kept for personal use by the distributor should not be counted as part of the 70 percent of inventory sold, many others, including some distributors, claims it should not matter who buys the inventory.

As the downlines grow, the sales commissions become smaller going back up the line but those in the top of the rankings are usually receiving small commissions based on the sales of everyone working under them for many generations through multiple downlines. It has often been the opinion that the only ones who make any real money in multilevel marketing are the ones closest to the companys beginnings.

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Obinna Heche: Los Angeles- California

Delivering the best home based business ideas,
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Sunday, December 16, 2007

How To Build Your Own Business



Every day, millions of Americans think about the American Dream and roll their eyes in disdain. Where is this American dream and why i do not have a piece of that glorious pie? You may have an Ivy League education or you may be a high school dropout. Either way, the path to true, independent success, is dependant upon the same things. Creativity, ingenuity, hard work and perseverance. If you possess a large quantity of the above traits, there is a good chance you will make your business a success.

And that is, fail the chance to become CEO of a huge corporation or a celebrity of some kind, the only real path to enormous financial success in this country. Otherwise, you are always simply making money for someone else. Someone else, who had the drive and creativity that you either do not have or are too afraid to use, will. If you are not afraid to use it and you are ready to start building your business, here is what you have to do.

First things first. To build a business of any kind, you will first need capital. Now, you may be lucky enough to be independently wealthy to begin with but if you are like most Americans, this is the part where you are going to need a loan. It is the getting of this loan that your business degree may most come in handy. Lenders like to see such degrees before parting with their money but it is not the only important factor.

Obviously, presentation is half if not more of the battle. You have to convince the bank that they are taking a reasonable chance with you. You have to make the banker see what you see, the potential for profit in your business model. If you feel nervous about this prospect, just repeat to yourself one thing. Bill Gates was once in the same position, feeling the same nervousness. And he was turned down for several loans before finally getting one. Thats where perseverance comes in. You must have it or you will not succeed.

If you are moving into a sector of business where you have already made contacts, now is the time to get in touch with those people and let them know you are going into business for yourself. Tell them what will set your business apart from others of your kind. Extend them a discount of some sort. Encourage them to tell their contacts in the business world about your new endeavor. One thing that all successful businessmen have in common is their remarkable ability for self promotion.

You will need that trait if you expect to succeed in the business world. If you are the wallflower type, you may want to think about a different line of work. What you must do next and continue to do throughout the life of your business, is research. You must become an expert in the field. Whatever that field might happen to be. Whether you are selling, office supplies, gasoline, tires or widgets, you have to learn everything there is to know about your business.

That means researching the history, keeping up with the latest trends and following up on that with your own innovations and ideas. Studying the past can help you avoid mistakes that others have already made and studying the future will give you the edge you need to think ahead of the curve. No new business finds success by doing the same old thing. You need to come to the marketplace with something new, even if its only a minor change.

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Obinna Heche: Los Angeles- California

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Tuesday, December 11, 2007

How To Run Your Business



You may have heard the story about the bumble bee and the fact that from an aerodynamic point of view, it should not be able to fly. However, no one ever bothered to explain this to the bumble bee and it continues to fly happily along unaware that he is performing in ways that should not be possible.

The same can be said for many businessmen in that their education is lacking or their business acumen is not developed well enough to successfully operate a business. They one thing they have in common with the bumble bee is that they were never told they could not do it. They had the right attitude to create something out of nothing and never heard the naysayers telling them they would fail. They continued forward with their dream, choosing instead to focus on their strengths instead of their weaknesses and using them to their advantage.

If you have known someone who seemed to be happy and upbeat all the time its because they choose to be happy all the time. Its not that they have any less problems than anyone else, its just that they will not allow their problems to affect their moods. This is the same attitude that successful people have in their business. They choose to be successful. They still have their share of issues at their place of work but instead of focusing on the negatives they look for the positives and use them to obtain a position of power.

When they make a mistake, instead of choosing to brood about how things went wrong, they choose to view the mistake as a means of learning how to do things differently to realize a better result. There is an old belief in the business world that if you think you are going to fail, you will. The opposite is also true in that if you believe you can be a success in your business, you will be a success. Even if you are in the wrong business, your positive attitude will allow you figure out why you are in the wrong business and help you find the one that is right for you.

In addition to having a positive attitude, success is something you can choose to be good at as well. By choosing to remain positive your attitude will be positive and whatever you choose to do you can do successfully.

Additionally, customers do not want to do business with a person who is sour about everything they do. They would prefer a person who tries to help them solve their problems. Employees are the same and would rather deal with an owner who is positive and understands that mistakes happen. A boss that is willing to help them correct mistakes instead of firing them the first time they do something wrong.

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Obinna Heche: Los Angeles- California

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Sunday, December 09, 2007

Running A Family Business



Working with your spouse can be a great way to enjoy work. You know each other better than anyone else that can make working with him or her easier than working with a stranger. You know their work ethic and habits, this leaves no surprises to get in the way of working together. You are also better able to solve any work conflict that could arise.

When working with your husband or wife you are able to be yourself. No putting on a show to impress the boss. You are also able to bring out creativity in each other. When spouses work together there is freedom. You can throw out business ideas and come up with amazing results. Often when working with others there is a lot of competition among employees. When you work with your loved one there is only the goal to succeed and you are working together as a team. Working together can also bring you closer as a couple. Its satisfying to create something together to care for your family.

It eliminates the argument of who is the better provider. You learn even more about each other and become appreciative of your partner for their work abilities. You may be quite impressed to see what they do bring to the table. You can laugh together. Work can be serious when it needs to be but you can make it fun as well. There is no better way to enjoy working with your spouse than cutting up and creating a smile. This will help you both to be more relaxed and to let go of some business related stress

You and your spouse can also create needed time for your family. By working with your spouse you eliminate the need to work opposite schedules. An example of this is the wife works first shift or a seven a.m. to three p.m. The husband works second shift or three p.m. to eleven. This allows them to have one parent with their school aged children. So many parents are faced with this and by working together this is eliminated.

There are so many factors that make work an unpleasant and stressful environment. When you choose to work with your spouse through your own business, many unneeded stress causers are eliminated, allowing you to enjoy working. You bring yourselves closer together, resolve family related conflicts and bring laughter and joy to your work place. You can not ask for a better
business partner than paring up with your spouse. So if you had any doubts about working with your spouse, weigh the positive against the negative reasons. You are sure to outnumber those negative ideas. So make that decision to work with your loved one and create a fun, free willed work environment.

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Obinna Heche: Los Angeles- California

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Monday, December 03, 2007

Employing The Services Of A Business Lawyer



Some people who start their own business think they can save money by not having a business lawyer on hand. This is not a good practice to keep because if anything goes wrong and you are forced into a situation that requires expertise in the law you will be rushed into making a decision on a lawyer that could cost you more money.

What a business lawyer job is, is to know all the legalities in owning and operating a business. This means they will know all the particular laws for your state and can assist you in making the right decisions for your business.

How early should you get a lawyer? You should find a lawyer that you are comfortable talking with as early into your business venture as you can. Having a lawyer that you know and can trust will give you confidence should anything arise that you would need a lawyer for.

A business minded lawyer is going to keep in mind the size of your business, how to be most cost effective to you and the complexity of timing issues. A good business minded lawyer will be able to help you negotiate deal points, recommend different structure that will better serve you and help you set up a better plan for your business.

Your lawyer should be available to you at any time. If at any time you do not feel your lawyer is working for you, you should find a new lawyer. If your lawyer or your lawyers staff does not return your calls they are not doing their job. Your lawyer should provide you with a copy of all documents prepared by him.

It could be a red flag if your lawyer is not completely forthright with all documents he or she has prepared for you. Your lawyer should always be prompt with their actions and should do what they say they are going to do. You should also receive a rough timeline of when your lawyer will do certain things.

There are a few questions you should ask your lawyer before retaining him or her, a few of the main ones are:
1. How long have you been practicing law?
2. Have you represented companies like mine?
3. How do you charge legal fees, and exactly what expenses am I charged for?
4. What experience do you have with tax matters?
5. What advice do you give to lessen the chance of litigation?

Having a business lawyer on hand can save you time, money and offer a better outcome in the chance you have litigation issues. Having a business lawyer on hand to assist you will give you an upper hand as well as confidance.

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Obinna Heche: Los Angeles- California

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