Sunday, October 12, 2008

All About Online Shopping

Online shopping is the process consumers go through to purchase products or services over the internet. According to sociological perspective online shopping is arguably the most predictable way to shop. The main idea of online shopping is not in having a good looking website that could be listed in a lot of search engines and it is not about the art behind the site. A theory can be used in terms of online shopping, because online shopping is becoming more and more popular and website that wants to gain more shoppers will use four major principles of efficiency, calculability, predictability and control.

Online shopping has become extremely routine and predictable, which is one of its great appeals to the consumer. Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means such as debit card and Various types of electronic payment proccessor. These stores are usually available 24 hours a day and many consumers have Internet access both at work and at home. Online stores must describe products for sale with text, photos and multimedia files, whereas in a physical retail store, the actual product and the manufacturers packaging will be available for direct inspection. Online shopping widened the target audience to men and women of the middle class. It provides more freedom and control than shopping in a store.

Shopping has been a way of identifying oneself in todays culture by what we purchase and how we use our purchases. Shopping has evolved from single stores to large malls with different services such as offering delivery, attentive service and store credit and accepting return. Shopping Portals are important tools in Search engine marketing and make it simple to compare pricing and purchase with confidence.

Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. For customers it is not only because of the high level of convenience but also because of the broader selection, competitive pricing and greater access to information. Designers of online shops should consider the effects of information load. The notion of information load is directly related to concerns about whether consumers can be given too much information in virtual shopping environments.

Compared with conventional retail shopping, computer shopping enriches the information environment of virtual shopping by providing additional product information, such as comparative products and services, as well as various alternatives and attributes of each alternative. Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations or manufacturer specifications. Some provide background information, advice, or how to guides designed to help consumers decide which product to buy.

One third of people that shop online use a search engine to find what they are looking for and about one fourth of people find websites by word of mouth. Online shopping provides more freedom and control than shopping in a store. A weakness of online shopping is that, even if a purchase can be made 24 hours a day, the customer must often be at home during normal business hours to accept the delivery. One of the hardest areas to deal with in online shopping is the delivery of the products. Online shopping is relatively a new concept and most people though it will not stand the test of time but now we have evidence that online shopping is doing pretty well even in a perceived or real recession.
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Wednesday, October 01, 2008

Email Marketing Solution

Email marketing is a very valuable method of getting your products and ideas out there and if well done, it can even earn you some very good money. Email marketing lets you form a relationship with thousands of people you will never meet. The email has now established itself as a powerful marketing tool that is already an essential component of effective marketing. Email marketing is also likely to be better targeted than most other forms of marketing since lists are frequently refreshed with new recipients signing on and others using the self cleaning deregistration facility.

Email design Of course, however strong the message, it must be well presented if it is to gain the attention it deserves. Email marketing is an increasingly powerful and ever so affordable way to turn prospects into clients. It can be used to improve the relationship between a business and its customers or to gain new customers. There are many reasons to use email marketing but often we end up focusing on the money making aspect of it and lose sight of the other areas that are also vital in the world of email marketing. Most email systems allow you to test and track your experiments, so you can see which offers and subject lines work best.


Unlike direct mail, email marketing campaigns are not constrained by weight limits or postal restrictions. Resources email marketing and direct mail has long been considered an effective marketing tool. And without print costs to contend with, envelopes to buy and address, and postage to pay for, email marketing is an economic solution that is available to companies of all sizes. This is why creative email design is so important to any email marketing campaign, email design that makes the most of the flexibility of this media. Email has now established itself as a powerful marketing tool that is already an essential component of effective marketing.


The word spam is both a tinned meat and email that is sent out to a huge number of people with little discretion. Spam is the email marketing version of carpet bombing. Spam and the spam filters it has given rise to make it harder than ever to get your email delivered. Have you tried email marketing and been disappointed with the number of emails caught in spam filters. You will either purchase a list of unsolicited names and end up spamming your email list which can get you banned by your ISP, or you could rent a reputable opt-in list but you will find that the costs for doing this are even more expensive than hiring a snail mail list.

Most companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam. They make it very difficult for observers to distinguish between legitimate and spam e-mail marketing. Some marketers report that legitimate commercial e-mail messages frequently get caught and hidden by filters. Nevertheless, it is somewhat less common for e-mail users to complain that spam filters block legitimate mail.


Email Marketing is by far the most cost effective way to market going into the future. It is instant and allows multiple links to be imbedded in the message, driving traffic to company websites. Email marketing is especially popular because it can be much cheaper than traditional mail marketing. It is way cheaper than media investments such as direct mail or printed newsletters and also information can be distributed to a wider range of specific, potential customers.

Moreover,without print costs to contend with, envelopes to buy and address and postage to pay for, email marketing is an economic solution that is available to companies of all sizes. Email has now established itself as a powerful marketing tool that is already an essential component of effective
online marketing.

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