Thursday, June 28, 2007

Building A Client-Customer Database

One of the most important parts of a home business is certainty that you always have enough work to keep the income flow steady. Doing that means that before you ever start your business, you have to begin an advertising campaign so that you have someplace to begin. Do not quit your job and go in with blinders on your eyes or you will fail and be right back working for someone else.

You should have a constant flow of potential customers or repeat customers, depending on the kind of business you operate. Some types of home businesses have guaranteed repeat business, while others are usually just occasional jobs. In order to be sure that you always have a constant flow of work, make sure that you always have a database of customers or clients.

You do not want to spam anyone but if you have someone who has contacted you in the past about a project or you have worked with someone in the past, you can drop them a short email to see if there is anything else they need you to help them complete. The key is always keeping your contact list up to date and staying in contact with people you assist. You may get into the habit of offering bonuses for referrals that ultimately become one of your customers.

Although, advertising is an important part of your business, some fields do not require it simply because of the nature of the work. Transcriptionists, for example, do not require a large database of customers since most of that work will come through the courts, doctors or lawyers depending on the type of transcription you do. In most cases, these fields will not require advertising because your credentials alone will keep the clients coming back again.

Even if your business does not require ongoing advertising, you will need to do some initial advertising in order to gain the momentum you need to get your business operating efficiently. You do not have to spend a great deal of money on advertising but you must keep in mind that sometimes the free internet sites do not afford the same success rate as those that require a fee. Even if its a small fee you will have more success than with a free advertising site.

Other ways of advertising include signature lines in your email, link exchange programs and making sure that your website is submitted to as many of the search engines as possible within your budget. Some free submission services are available but your site will not reach as many search engines as those charging a fee. Remember the old saying that it takes money to make money, so you have to invest a little of your own money if you expect to make your business the success that you want it to be.

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